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Marketing students win environmental sustainability challenge
2014-12-31

A team of students from CBE won first place in the Qatar Environmental Sustainability Case Study Challenge  among universities held at Qatar National Convention Centre on December 4.

 

Tooba Ali Akbar, Maryam AlHashemi, Ranem Shaika, Anwar Efaifa, and Noora Sharida presented their project “Why Should We Protect Our Mangroves?” in the final round against a team from College of North Atlantic-Q (CNA-Q).

 

The competition which was organized by Qatar Supreme Committee for Delivery and Legacy, drew case study submissions from 22 teams from 4 universities in Qatar – QU, CNA-Q, Weill Cornell Medical College Qatar (WCMC-Q), and Stenden University.

 

In a press release, the Supreme Committee stated that the winning project focused on protecting Qatar’s mangroves through conservation programs and awareness-raising initiatives. It said further: “Taking a multi-faceted approach, the team’s concept coupled mangrove-planting events with a high-profile awareness campaign involving Real Madrid star Cristiano Ronaldo, who has been involved in mangrove preservation efforts in the past. Highlighting the potential for football to encourage sustainable lifestyles, the team also proposed developing an eco-tourism program that would give fans in Qatar for the 2022 FIFA World Cup™ a chance to visit the country’s mangrove forests and even contribute to protection efforts”.

 

CBE associate professor of marketing Dr Amro Maher said that all the CBE student participants exhibited a high degree of commitment and professionalism.  “We were committed to winning”, he said, adding, “this award is testament to how the College has prepared its students for real life business situations.”

 

“Qatar University and  the Supreme Committee for Delivery and Legacy gave us the opportunity to express our ideas on environmental sustainability in Qatar. I hope such events will be held frequently in the future”, Tooba said.

 

 “We are really proud of our success and to be part of QU team. Representing Qatar University had been an honor for us”, Anwar added.