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Last modified: November 06, 2013 11:16:02.

Bachelor of Business Administration (Major in Management)

Management involves the co-ordination of resources, both human and non-human to achieve organizational objectives efficiently. It is essential to build market efficiency and sustainable profitability.

Students with a Management Major may take the following courses:

  • Organizational Behavior

  • Human Resource management (HRM)

  • Entrepreneurship & Small Business Management

  • International Business

  • Comparative Management

  • Total Quality Management (TQM)

  • Quantitative Methods for Decision Making

  • Organization Theory

  • E-Business

  • Project Management

Opportunities

Examples of future career opportunities include human resource managers, management consultants, managing directors, leaders of government and private institutions, and other general management and leadership positions.

Bachelor of Business Administration (Major in Marketing)

Marketing is the area of management responsible for anticipating, managing and satisfying customer needs through product and service development and planning, pricing, advertising, promotion and distribution. Marketing drives the success and competitiveness of organizations. Besides, it is very fun to study and practice.

Students with a Marketing Major may take the following courses:

  • Marketing Research

  • Consumer Behavior

  • Marketing management

  • International Marketing

  • Strategic marketing

  • Sales Management

  • E-Marketing

  • Promotion Management

  • Services Marketing

  • Business to Business Marketing

Opportunities

Examples of future career opportunities include brand managers, marketing consultants, market researchers, marketing managers and directors, and other general management and leadership positions.