Study Plan for the Master of Science in Marketing
Thesis Track
| FIRST YEAR (18 credit hours) | SECOND YEAR (12 credit hours) |
| Fall Semester | Fall Semester |
| Course # Course Title Cr Hrs. | Course # Course Title Cr Hrs. |
| MAKT 600 Consumer Behavior 3 | XXXX XXX Elective Course 3 |
| MAKT 604 Marketing Management 3 | XXXX XXX Elective Course 3 |
| MAGT 612 Business Research Methods 3 | MAKT 690 Thesis * 0 |
| Total Credit Hours in Semester [9] | Total Credit Hours in Semester [6] |
| Spring Semester | Spring Semester |
| Course # Course Title Cr Hrs. | Course # Course Title Cr Hrs. |
| MAKT 609 Marketing Strategy 3 | MAKT 690 Thesis * 6 |
| MAKT 614 Marketing Research 3 | |
| XXXX XXX Elective Course 3 | |
| Total Credit Hours in Semester [9] | Total Credit Hours in Semester [6] |
Study Plan for the Master of Science in Marketing
Non-Thesis Track
| FIRST YEAR (18 credit hours) | SECOND YEAR (12 credit hours) |
| Fall Semester | Fall Semester |
| Course # Course Title Cr Hrs. | Course # Course Title Cr Hrs. |
| MAKT 600 Consumer Behavior 3 | XXXX XXX Elective Course 3 |
| MAKT 604 Marketing Management 3 | XXXX XXX Elective Course 3 |
| MAGT 612 Business Research Methods 3 | MAKT 690 Thesis * 0 |
| Total Credit Hours in Semester [9] | Total Credit Hours in Semester [6] |
| Spring Semester | Spring Semester |
| Course # Course Title Cr Hrs. | Course # Course Title Cr Hrs. |
| MAKT 609 Marketing Strategy 3 | XXXX XXX Elective Course 3 |
| MAKT 614 Marketing Research 3 | MAKT 680 Marketing Consulting Project 3 |
| XXXX XXX Elective Course 3 | |
| Total Credit Hours in Semester [9] | Total Credit Hours in Semester [6] |
Program Outline:
Major Required Courses
- MAKT 600 Consumer Behavior
- MAKT 604 Marketing Management
- MAKT 609 Marketing Strategy
- MAGT 612 Business Research Methods
- MAKT 601 Integrated Marketing Communication
- MAKT 680 Marketing Consulting Project
- MAKT 614 Marketing Research (Thesis track only)
- MAKT 690 Thesis in Marketing
Major Elective Courses Marketing Electives Sub-Package
- MAKT 605 Entrepreneurial Marketing
- MAKT 607 Islamic Marketing and Branding
- MAKT 608 Special Topics in Marketing
Management Electives Sub-Package (3 Credit Hours):
- MAGT 604 Management for Change and Innovation
- MAGT 607 International Business Management (MAGT 607)
- MAGT 609 Entrepreneurship and Small Business Management (MAGT 609)
Required for the area of focus in Sports Marketing/Electives for others
- MAKT 602 Fundamentals of Sports Marketing
- MAKT 606 Advances in Sports Marketing
- MAKT 603 Events Marketing